The mission of IAR is to sever the gap between information and action.

Using data in all its forms to empower meaningful decisions, strategies and tactics. 

We are different.

We don't follow the well troden path.

We are relentlessly focused on practical solutions.

but don't take our word for it


    WHAT WE DO    

Analytics + Insights

Our bread and butter - data science and analytics which find the key actions to drive an organisation forward.  From simple to sophisicated, focused on the accessible information you have.

Dashboards + Reporting

Experts in dashboard initiatives, not standard reports but insight orientated and adaptable to changing contexts.

Strategy + Tactics

Understanding the organisation and context to work towards key strategies and tactics.  This means clearly communicating insights, knowing limitations and getting everyone on board.

Socioeconomic Profling


Using socioeconomic, external and open data to understand contacts, customers, growth opportunities and apply geographic optimisation.


Where it really matters.  Working across teams and revisiting data to execute inititives, be them campaigns, digital actions, locational planing or anything else!

Education + Training

Tailored training and workshops focused on organisational data on topics such as data analysis, interpretation, dashboards, open data and more.


    OUR STORY    

I (Aaron) first encountered the Information Action Ratio in a track by the Arctic Monkeys (Four out of Five) and it immediately intrigued me.  Most organisations I had worked with struggled with this (a low ratio!) - a lot of information but a struggle to use this effectively to drive key decisions and actions, particuarly at a strategic level.

Further investigation traced this phrase/equation back to American author Neil Postman and his work Amusing Ourselves to Death way back in 1985, with a commentary well ahead of its time ...

"The tie between information and action has been severed. Information is now a commodity that can be bought and sold, or used as a form of entertainment, or worn like a garment to enhance one's status. It comes indiscriminately, directed at no one in particular, disconnected from usefulness; we are glutted with information, drowning in information, have no control over it, don't know what to do with it."

"A high information-action ratio, therefore, refers to the helplessness people confront when faced with decontextualized information ... decontextualized information [has] made the relationship between information and action both abstract and remote."


This summarises our own ethos at Information Action Ratio.

We are driven to help organisations use their data, external data and any other information to achieve their mission in clearly actionable ways.  Being smart and embracing the journey from basic analytics to machine learning and AI. 

At every stage we are focused overcoming the barriers which block data-led actions,

be they systems, processes, interpretation or know-how. 

We are happily small and focused on fewer but lasting relationships.


    OUR WORK    


    WHO WE ARE    

Aaron McAleese

Strategic Analytics Specialist


I am Aaron. Information Action Ratio is my new endeavour following six years operating as Deep White. I am a data strategist - the person who knows enough about data to give it a pulse and enough about organisational strategy to bring it to life. Left brain, right brain, whatever. I love working with organisations to be smart in how they utilise data.

I am very experienced in (and passionate about) helping organisations assess the data they can use (internal, external, being creative) and cutting and dicing it to allow the best decisions to be made.  This includes making the data accessible, applying statistical techniques, simplifying it, visualising it and communicating it in ways anyone can understand.

Most importantly, I work to find the key insights and give the recommendations that will make the key differences to an organisation. This involves taking a holistic view of how the organisation operates and the impact in both the short and long terms.

My skills cover the lifecycle from project planning to interrogating raw data to analysis to presenting clear actionable recommendations.  I have strong technical skills including database development, statistical modelling, segmentations and building dashboards.  I communicate results in engaging and persuasive ways (visualisations, presentations) driving strategic and tactical business decisions.

I have worked with some of the leading global organisations in analytics including dunnhumby, Tesco, John Lewis, Spark NZ, Sony Mobile, Myer, Bupa, World Vision UK and Food Bank Victoria.

“A man is a success if he gets up in the morning and gets to bed at night, and in between he does what he wants to do.”Bob Dylan

I work with a myriad of other specialists as different projects require, such as experts in Customer Research, Media Execution, Advanced AI, etc.

Being part of a team is at the centre of everything IAR does. 

We prefer to work as much as possible with internal organisation staff to embrace context and entrench sustainability.



"Aaron is a true data partner. One of Aaron’s key strengths is being able to bring clarity to ambiguous situations, his pragmatic approach enables directional accurate decisioning to be made in a timely manner. He adds significant value when involved in early strategic conversations and his contribution extends beyond data analytics."

Vicki Best - Head of Retention and Loyalty - Bupa 


    GET IN TOUCH    

Thanks for submitting!

  • LinkedIn
  • Twitter

Information Action Ratio